In the book Good to Great, author Jim Collins writes about how the greatest companies in America have what he dubs a 'hedgehog  strategy.' It's a business strategy that continuously sets them apart from other companies, a strategy that leads them in times of indecision and conflict. The name comes from a fable of a fox who is always trying to catch a hedgehog.  Despite his best efforts the Fox never gets the hedgehog. The hedgehog consistently shields himself, doing what he knows best.